Apple and iPhones.
Starbucks and Iced Caramel Macchiatos.
Hermès and Birkin bags.
T-Pain and Auto-Tune.
Michael Jordan and basketball.
Kardashians and Reality TV.
What are you known for? A product, service, category, symbol, activity, behavior, ideology, and/or experience?
Do you want to be known for something?
Identifying yourself may take years, decades, a lifetime. But identities are worth striving for.
Right now, you’re probably misinterpreting how others view you. The real challenge is allowing others to view you as you truly view yourself.
Let’s see how long that takes.