Bottega Veneta is synonymous with their intrecciato designs. Intrecciato is the technique of weaving leather in checkered patterns.

(By using this weaving technique, the artisans are able to create leather accessories that are strong, secure, and of course, fashionable.)

In 2013, the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board ruled in Bottega Veneta’s favor regarding the brand’s signature weave pattern (“slim, uniformly-sized strips of leather, ranging from 8 to 12 millimeters in width, interlaced to form a repeating plain or basket weave pattern placed at a 45-degree angle over all or substantially all of the goods.”). If you’re curious, it was previously denied in 2009.

The remarkable thing is, Bottega Veneta is now recognizable by its ‘simple’ weaving pattern. No logo required.

What’s your signature design? Is it the unique pitch in your voice? Your style of writing? Specific colorways? Or maybe your philosophy of business?

Define your trademark and share it asap.