Imperfect is okay

Raw footage works better than perfect, professional, or edited. Let the camera on your phone shake. Let the angle be determined on the spot. Forget the hairdo, cosmetics, and filters.

Same with audio. You don’t have to be pitch perfect or “studio clear”. If you have an idea for a quick audio snippet, just record it on your phone…even if you’re outside. You can always re-record it later…or better yet, keep the original raw file.

Remember, you call your family and friends anytime, anywhere…even when call conditions are not ideal. It’s expected and naturally forgiven.

Treat your customers and audience the same way. Like family and friends. Imperfect is okay. You’re human and they need to see that. The raw delivery of your message has a stronger impact than you think.